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Womankind told us about FGM. We asked about the impact of this terrible issue. We asked how it was regarded by the communities who practiced it.
They told us girls who hadn’t been subjected to FGM were seen as clumsy. They hadn’t been subdued, and therefore weren’t good ‘wife material’. This shocked us. We knew it would shock others and spur them into supporting the cause.
Womankind’s previous pack had been unbeaten for years. This new one was better. We found a way for them to take notice.It brought in heaps of new donors (and cost peanuts to do so). It appealed to younger people, in a way that things hadn’t before.
It worked. It really worked.
The Trussell Trust run the UK’s largest network of foodbanks. They knew that people would care about the work that they do, and the people they support. They just didn’t know how to communicate that.
So we helped. We spoke to staff, volunteers and supporters and built our fundraising propositions on what we’d learned. We tested those propositions on facebook, and the ones that performed best we turned into inserts and direct mail. We won new supporters for the Trust, from all across the UK.
Macmillan were wary that younger women weren’t noticing their messages, and that their brand was getting a little ‘mumsy’.
We created a campaign that turned mumsy on its head. It was funny, modern and the results were great. RG conversion was up. Donor ages were down.
Breast Cancer Now needed a new legacy proposition. It had to be rooted in the things that mattered most to their supporters. But what were those things? And how did we find them?
Read about how created something special here.
We helped The Salvation Army stay true to its roots, yet show the world that it’s a 21st century organisation.
Our work on the charity’s annual fundraising campaigns has seen each hit record numbers on both income and participation.
We overhauled Macmillan’s events. We created stand out design, freshened up the charity’s social media presence and took their brand to a whole new place.
It worked, too. Just look at the charity’s World’s Biggest Coffee Morning.It went from £10 million a year to £15m, then £20m and then up to £25m.
Because our creative understood what people really care about. And because we used channels that were right for them. Like TV.
We want everybody, they said. Not just sporty people. Not just culinary whizzes. Not just the type of people who ‘fundraise’.
Okay we said.
We created and implemented a massive GDPR opt-in campaign for the RSPB.
It went out to 850,000 people across post, digital, email and other channels.
Some agencies faltered. Some charities lost half of their database or more. But The RSPB stayed in touch with 70 per cent of its supporters.
That’s a sector high. Built on the kind of smart thinking we can bring to your next big project.
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