I’ll be honest, this is not an impartial review; I worked on the new website for The Camphill Family for many months and poured a lot of myself into it. It’s been a labour of love and now it’s finished I wanted to share the team’s achievements.
We have been working with the Camphill Village Trust for over 20 years and helped them to build lasting relationships with their supporters – so it’s not surprising that those supporters are at the heart of the new website.
Five reasons to love The Camphill Family’s new website:
1. The people
Community and family values are top of the list when it comes to the supporters of The Camphill Family. Instead of shouting about the organisation or brand, we gave the new website the look and feel of a family photo album rather than a charity website. (http://bit.ly/R5Qapl)
2. The focus on raising money
One of the main functions of the website is to raise money, so we wanted to make it as easy as possible to donate. There are donate buttons everywhere and if you’ve registered it’s just a couple of clicks to leave a one-off or regular donation. The Camphill Family supporters love to feel involved and part of the effort, so we’ve included fundraising thermometers so visitors can easily see how much money needs to be raised and the progress to date. (http://bit.ly/Og6yYI)
3. The design
The offline brand has a homespun, quirky look, which is very popular with the supporters. This is something we wanted to carry through to the website, while still keeping it easy to use. I think we’ve pulled off a lovely contemporary look, combined with all the heart and soul of the Camphill Family brand. (http://bit.ly/ULQLTt)
4. The copy
Pictures play a big part on this website, but so too does the copy. The Camphill Family has a wonderfully direct and friendly tone of voice and this really comes across on the website. The opening message on the home page illustrates this perfectly: ‘Together, we create a way of life that includes people of all abilities. We learn new skills. We help each other. We make new friends – perhaps a friend like you!’ (http://www.camphillfamily.com)
5. The technology
The website uses Drupal and third-party services to great effect. That means best of breed content management, secure online transactions (credit card and direct debit), data integration, website search, comments and share functionality.
We launched the new website alongside the charity’s autumn fundraising appeal last month. Personally, I think we delivered – but I would, wouldn’t I? However, you don’t have to take my word for it; why not check it out yourself? And we’ll be surveying Camphill Village Trust supporters soon, so I’ll let you know how it’s going down. I’d love to hear what you think of it too.