Participation in this event was in decline, so the charity wanted to develop harder-working marketing materials. Budget was limited, so we needed to be exceptionally pragmatic about our approach to deliver the best value and hardest-working solutions. We were also asked to tread a delicate line between complying with the charity’s existing brand guidelines – with some known issues and due for a refresh – and pushing the look and feel to make the event marketing more appealing and better aligned with this type of fundraising event.
What we did
We developed a meaningful proposition and messaging for the event – based on insights from supporter research and fundraisers within the charity – and crafted copy for the event materials based on this, so ensure they resonated more strongly with supporters, to increase participation and funds raised.
We also developed a fresh and appealing look and feel, and applied this across the design of all event marketing materials, including the website. We’d identified professional photography as a key element in making the event more attractive to supporters and potential supporters, so we managed a photoshoot to support the fresh, new look for the event.
Our client was delighted with the new look and feel for the event. We are awaiting final results.