Reinvigorating an established fundraising event

Our challenge

Participation in this event was in decline, so the charity wanted to develop harder-working marketing materials. Budget was limited, so we needed to be exceptionally pragmatic about our approach to deliver the best value and hardest-working solutions. We were also asked to tread a delicate line between complying with the charity’s existing brand guidelines – with some known issues and due for a refresh – and pushing the look and feel to make the event marketing more appealing and better aligned with this type of fundraising event.

What we did

Cake Break logoWe developed a meaningful proposition and messaging for the event – based on insights from supporter research and fundraisers within the charity – and crafted copy for the event materials based on this, so ensure they resonated more strongly with supporters, to increase participation and funds raised.

We also developed a fresh and appealing look and feel, and applied this across the design of all event marketing materials, including the website. We’d identified professional photography as a key element in making the event more attractive to supporters and potential supporters, so we managed a photoshoot to support the fresh, new look for the event.

Results

Our client was delighted with the new look and feel for the event. We are awaiting final results.

 

Cake Break promotional poster

Cake Break Guide